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THE THERAPIST TO COACH COLLECTIVE

DOUBLE YOUR INCOME AS A COACH with one COACHING OFFER AND 2-5 CLIENTS A MONTH. 

BY LIZ FERNANDEZ

THE

COACHING ISN'T JUST SELLING THERAPY FOR MORE MONEY.

You want to double your income:Whether you're looking to supplement your therapy income or transition fully into coaching.

You want to learn how to communicate the value of your coaching in a way that feels authentic and transtapent.

You want to define your unique strengths and target audience, with clarity in your niche, you'll attract clients who energize you. 

You want to develop the confidence to see yourself as a capable business owner and leader in the coaching industry.


WE HELP YOU CREATE YOUR COACHING OFFER,
DEFINE YOUR NICHE & DOUBLE YOUR THERAPY INCOME.

THE THERAPIST TO COACH COLLECTIVE IS FOR YOU IF:

Im not that different than you, I entered the therapy field because I deeply wanted to help my communidad, But quick after entering the field, deep down, I felt a tug—a desire to expand my reach beyond the therapy room.

So, I took a leap of faith and explored coaching. Before my business took off, I questioned if I had the skills to make a real difference outside of therapy. I had no business background and knew no coaches. But then, something incredible happened.

I realized that my therapy background was my superpower in coaching. My ability to empathize, to understand people's struggles, it all translated seamlessly. Before I knew it, I had created a coaching program that changed the lives of Latinas.

With just one coaching offering, I surpassed $250K in earnings. But it wasn't about the money—it was about the impact. Seeing my clients transform, grow, and thrive made it all worthwhile.

I know you feel that same tug—the desire to make a bigger impact. Know that your therapy background is your strength. With coaching, you can build something truly extraordinary and maximize your earning potential as a therapist.


BY LEVERAGING MY THERAPY BACKGROUND IN COACHING,
I CREATED OVER 250K WITH ONE COACHING OFFERING.

therapy vs coaching:

The therapy field and Coaching field are just like siblings, they each help their clients better their quality of life in different ways. A therapy client is very different from a coaching client. 

Therapists are trained to treat mental health diagnosis, treat emotional distress and heavily focus on understanding how the past of a client impacts their present moment. Therapists work with clients who want to ease psychological symptoms, behaviors, emotional distress and who want to understand how their past is impacting their present moment. This is why therapists do more processing and unpacking through talk therapy and other modalities with clients. In the Therapy field rates between $100-$250 per session are expected.

While the coaching field has a very different pricing and area of focus. In coaching packaged rates starting at 4 figures are expected. Coaching is a more solution focused approach to help clients get from where they are to where they want to go by helping clients overcome their current problems.

A coaching client is very different from a therapy client. Coaching clients are looking for someone to challenge them, give them an opinion, they want you to bring your personal experiences and philosophies into coaching, they want to do solution focused work vs just processing. They want you to hold them accountable. They want to set a goal with you and work towards that goal.





nobody is teaching therapists one of the most important business skills, 

HOW TO CREATE THE SELF CONCEPT OF A BUSINESS OWNER SO YOU CAN ETHICALLY SELL.

This module will help you get clarity in what your niche is so you attract clients who energize you. You will  create a coaching offer and price it and become the go to coach in your niche,

This simple framework helps you identify transferable modalities and philosophy's  that will help you seamlessly incorporate into  coaching.

IDENTIFY YOUR TRANSFERABLE SKILLS TO COACH:

02

Start seeing yourself as a business owner and thinking like one. In this module you learn how break through the mind block that keep you from maximizing your earning potential as a therapist.

CREATE YOUR BUSINESS OWNER IDENTITY:

01

Identify your niche,
create your offer & price it:

03

THE PROCESS

In this module you will learn my signature momentum framework that helps you move forward when life is happening, so you're on track to double your therapy income with coaching no matter the circumstance.

Selling as a Latina Therapist can bring up so much for you, especially if you grew up on a low income and you have a lot of thoughts about money. Inside this module we dive deep into decolonizing sales, and understanding how to sell from a trauma informed and transparent lens. All so you no longer feel resistant and continue undercharging for your services.

CONSULT CALLS: TURN FOLLOWERS INTO PAID CLIENTS

05

As a therapist you for the most part have always been given a caseload, and clients coming to you. Very rarely are you used to actively selling and marketing your services. This is why in this module you learn the framework that will get you excited to market your services without feeling embarrassed or hesitant and you will make your way to booking 4 figure coaching clients on repeat.

ETHICAL
MARKETING & SELLING:

04

DOUBLE YOUR
momentum AND INCOME:

06

A 12 month group coaching program designed to help therapists double their therapy income with coaching.

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THERAPIST TO COACH COLLECTIVE

BY LIZ FERNANDEZ

THE

As a therapist who brought home $2,900 dollars a month, living paycheck to paycheck was my norm. I worked 40+ hours a week and managed a caseload beyond my capacity, just to have to catch up with admin work on weekends. 
My social life and mental capacity were always last on my list of priorities. I had no capacity beyond surviving. 

You tell yourself you should be grateful for your job with benefits and feel guilty for even complaining about it because you worked so hard to get the job and title to begin with. You might even think this is the best it's going to get-- but that is far from the truth. 

You have so many options available to you when you have a coaching offer as a therapist and when you create the self concept of a business owner and sell ethically.


I AM MORE FULFILLED HAVE MORE CALENDAR SPACE AND MAKE MORE MONEY THAN I EVER DID AS A THERAPIST.

MEET YOUR BUSINESS COACH

- SERVE OVER 100 DREAM latine therapists and coaches 

- have 20K MONTHS BE MY STANDARD

-moved to mexico city & LIVE IN MY DREAM APT

-HAVE 3 day work weeks

-take 1-2 weeks off a month

-have A healtHY relationship

-am on track to retire at 35 if i want to
 
- invest in coaching that helps me improve my health, manage my autoimmune disease, AND have a PRIVATE PAY therapist

-BE ON TRACK TO PAY OFF MY 6 FIGURES OF STUDENT DEBT



BY STARTING MY COACHING BUSINESS & LEARNING HOW TO SELL ETHICALLY,

INSTEAD OF BEING AFRAID OF IT,
THESE ARE THE OPTIONS I'VE CREATED:

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IN THE THERAPIST TO COACH COLLECTIVE, I'LL HELP YOU CREATE THESE OPTIONS TOO.

EVERYTHING YOU GET IN THE PROGRAM THAT HELPS YOU DOUBLE YOUR THERAPY INCOME WITH COACHING

GET 12 MONTHS OF ACCESS TO:

Get access to pre-recorded trainings so you can watch at your own pace to breakdown everything you need to double your income with coaching.

ON DEMAND CURRICULUM PORTAL

02

Every Wednesday at 11am PST I coach my clients inside TCC to make sure they're reaching their goal of doubling their therapy income and staying accountable. 
Call replays are available.

WEEKLY LIVE GROUP COACHING CALLS

01

Monday - Friday I answer questions and coach inside our slack channel. Get additional coaching, coaching supervision, share your win's and network inside of our slack community.

SLACK COMMUNITY HUB

04

Get direct supervision to discuss your front facing coaching work regularly in the program. Inside we work together to ensure & develop the efficacy of the coach/client relationship to avoid blurring therapy & coaching lines to support you in protecting your therapy license. 

COACHING 
SUPERVISION

03

Once you're selling ethically, its time to turn consult calls into clients. This feature ensures you get your consult calls reviewed so you book coaching clients ethically and on repeat.
You'll get actionable next steps to make sure you're getting yes's on your consults. 

CONSULT CALL
REVIEWS

06

Every last Wednesday of the month we host our monthly Content Retreats. These are  2 hour blocks of time where you can come co-work with us  and create your month of content  for the month to come while leveraging AI.

MONTHLY
CONTENT RETREAT

05

THE INVESTMENT

PREPARE TO ENROLL NOW

$444
6 payments of

Private Client Podcast With Call Replays

12 Week Access to The On-demand Curriculum Portal

12 Week Access to Weekly  Live Group Coaching Calls (Weds at 11am PST)

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$2500
1 payment of
you'll receive

Private Client Podcast With Call Replays

12 Week Access to The On-demand Curriculum Portal

you'll receive

Slack Community Hub For Support In Between Sessions

12 Week Access to Weekly  Live Group Coaching Calls (Weds at 11am PST)

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Slack Community Hub For Support In Between Sessions

ANNA RODRIGUEZ, THERAPIST & COACH

Before Joining TCC, I had just started my therapy practice and wanted options without burning myself out. 

The Therapist to Coach Collective helped me to be active in sharing my services-- not passively like I probably would've continued to do. I loved that I didn't feel pressured and the community was a safe space. The Framework that helped me the most was the Building Momentum Framework.

I MADE $34,000 IN MY PRIVATE PRACTICE, MY FIRST FULL YEAR IN BUSINESS ON PART TIME HOURS.

IRIS GARCIA, SURRENDER COACH

TCC has impacted me so deeply, during my time in the program I was able to leave an unhealthy job, I have clients constantly renewing and im reviewing my business vision.

I love Liz's energy and compassion. She always makes sure that ALL our voices are heard. Her heart makes this program and she makes it so safe for us to show up and share whats in our mind and heart.

I CREATED MY FIRST 5K IN SALES FROM COACHING CLIENT RENWEALS

WE OPEN AGAIN FOR ENROLLMENT THIS JULY

Our clients are the best.
Here's what they have to say.

ON THE WAY TO DOUBLING THEIR THERAPY INCOME WITH COACHING

HEAR FROM OUR CLIENTS

Cynthia, therapist & coach

I was in a place where fear was stopping me from even starting anything, I was struggling with lots of imposter syndrome and just felt like I wasn’t good enough. I booked my first client only a few months after starting TCC.

TCC'S ENTIRE FRAMEWORKS WERE EXTREMELY HELPFUL. 

TERRY,
DOCTORA & COACH

it is a safe place to open up & be vulnerable without being judged. Everyone is supportive & helpful.

TCC helped me believe that I am the CEO of my company. 

JACKIE, THERAPIST & COACH

I realized that I had stopped dreaming. TCC reminded me to dream, dream big again. Liz will support you through anything that you bring to coaching and believes in your capability so much that you will too start to believe it.

TCC changed my life so much.

Joanna,therapist
& coach

The support, community, guidance, expansion, transformations, learning and unlearning is beyond what I imagined and so valuable!

TCC has empowered me to believe in the power I have to create options for myself.

YACKELINE,
 THERAPIST & COACH

It’s an amazing support network that not only helps you explore ways to double your income as a coach but also break down those generational mindsets.

I LOVED The community &support.

ALEJANDRA,
THERAPIST & COACH

TCC also helped me with my mindset around pricing & money. I now actively  promote my coaching services. I was able to get out of my head of 'que va a pensar la gente.'"

I GAINED THE confidence to make a business IG & to promote my services.

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In the Therapist to Coach Collective, we understand the hesitation many therapists feel when it comes to selling their coaching services. That's why we prioritize ethical selling strategies designed to help you authentically connect with your clients.


sell ethically,
serve con corazon.

When you implement these ethical selling strategies, you'll find that you're not convincing people, but rather genuinely connecting with them and offering valuable solutions to their needs.

Inside you'll learn how to approach sales with compassion and authenticity, ensuring that every interaction leaves both you and your clients feeling empowered and fulfilled. Say goodbye to sales pressure and hello to genuine connections and meaningful impact.

TCC provides you with the tools and techniques to sell with integrity and confidence, without ever feeling pushy or salesy.

EVERY GREAT THERAPIST NEEDS A COACHING OFFER.

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TO LEARN HOW TO SELL ETHICALLY & DOUBLE YOUR THERAPY INCOME WITH COACHING.

JOIN THE COLLECTIVE TODAY 

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